APYC is a Maison de Joaillerie dedicated to the creation of fine and high jewelry. Founded in 2023 by creative visionary Arus Ferayan, APYC was built on the belief that jewelry should be as intentional as it is beautiful. Every piece is handmade to order, ensuring uniqueness while preventing overproduction. Operating exclusively through pre-order drops and limited small-batch releases.

From the beginning it was essential to work only with genuine, enduring materials: authentic pearls, real sterling silver, and solid 18k gold. From the jewelry itself to our eco-conscious packaging, sustainability and integrity remain at the heart of everything we do.

To us, authenticity is the ultimate adornment. Jewelry should never disguise who you are but rather highlight your natural beauty. We encourage you to discover pieces that complement you—designed not to transform, but to honor and amplify your truest self.

“How would you wear it?”

This is the question we always return to, and the one we love to see answered. Our hope is that you find pieces that truly resonate, empowering you to feel most aligned with your benevolent, authentic self.