Apyc

Los Angeles

APYC is a Maison de Joaillerie dedicated to the creation of fine and high jewelry. Founded in 2023 by creative visionary Arus Ferayan, APYC was built on the belief that jewelry should be as intentional as it is beautiful. Every piece is handmade to order, ensuring uniqueness while preventing overproduction. Operating exclusively through pre-order drops and limited small-batch releases.

From the beginning, it was essential to work only with genuine, enduring materials: authentic pearls, real sterling silver, and solid 18k gold. From the jewelry itself to our eco-conscious packaging, sustainability and integrity remain at the heart of everything we do.

To us, authenticity is the ultimate adornment. Jewelry should never disguise who you are but rather highlight your natural beauty. We encourage you to discover pieces that complement you, designed not to transform, but to honor and amplify your truest self.

“How would you wear it?”

This is the question we always return to, and the one we love to see answered. We hope that you find pieces that truly resonate, empowering you to feel most aligned with your benevolent, authentic self.

A woman with dark hair and makeup, wearing a necklace and earrings, posing in front of a mirror in a softly lit room.

Founder & CEO

Arusyak Ferayan

Our Philosophy

Handmade Jewelry: Timeless, Sustainable Designs

Discover handcrafted jewelry that blends timeless elegance with sustainable practices. Each piece in our collection, earrings, necklaces, and exclusive sets, is crafted by skilled artisans using responsibly sourced materials. Perfect for everyday wear or special occasions, our pieces are designed to become wardrobe staples that age beautifully.

Why Choose Handmade Jewelry?

  • Unique craftsmanship: Every item is individually crafted, ensuring subtle variations and one-of-a-kind character.

  • Sustainable materials: We use ethically sourced materials and low-impact packaging.

  • Lasting quality: Attention to detail and durable construction mean pieces stand the test of time.

  • Thoughtful design: Classic silhouettes with modern touches create versatile jewelry that complements any style.

Caring for Your Handmade Jewelry

  • Store pieces separately to avoid scratches.

  • Clean gently with a soft cloth and mild soap when needed.

  • Avoid contact with chlorine, perfumes, and harsh chemicals to preserve the finish and gemstone luster.

Person making a pearl necklace using a pair of jewelry pliers, with pearl beads and a ruler in the background.
A pearl necklace with a diamond-encrusted cross pendant resting on a round wooden surface with measurement markings.